Telemarketing in the UK – A profession, or a low skilled task that anyone can do? (If they’re available!)

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Member of the Federation of Small Businesses

Over the years I’ve met a number of business owners who have said things to me like “We tried telemarketing but it didn’t work.” I’m always interested when I hear this to find out what level of preparation went into the campaign before the calls were made. How was the target market identified?, Where was the data sourced from to ensure that they were speaking with up to date accurate contacts in the right job functions? What thought went into what was going to be said on the telephone? How were follow up requests to be dealt with? What were the objectives of the campaign-appointments-leads-both?- and of course who was actually making the calls and what was their level of experience? There are usually a number of holes in the prep phase but also and interestingly when it comes down to it the person who’s actually been tasked with making the calls unfairly, is inexperienced and poorly prepared for the task. For some reason telemarketing is often seen as a low skilled task that needs to be done and so an attitude of getting someone junior in a Company to get on the phone and “make some calls” prevails. Results not surprisingly are often disappointing and so therefore “telemarketing doesn’t work for us” I can do an oil change on my car, and can also change spark plugs, fit an air filter, and know a bit about basic fault finding but you wouldn’t want me putting your new gearbox in. I wouldn’t know where to start and my guess is that even if I did it, your car wouldn’t be able to go backwards when I’d finished. Telemarketing is a tough job, a skilled job, and when carried out in the right way can be a great addition to your overall lead generation strategy. Don’t ask anyone to do it however or you’ll end up with your gerarbox all over the floor!

Call us now on 01206 266888 or 01803 321206 to find out what Telemarketing can do for your business!

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