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approach to business to
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| My experience at Calls that count |
We recently had a great lad who came over from France to learn more about a business environment and help us in the day to day running of Calls That Count. He was an absolute pleasure to work with and helped us no end. He has written a little bit about his experience with us and after paying him off to be nice here is what our French friend had to say.........
My experience at Calls that countMy name is Rémy Bezault, 18, I come from France and I travelled in Torquay to have a professional experience with Calls That Count ltd. I describe here what I learnt from this job in a business to business telemarketing firm.The discovery of B2B For most people who are not completely familiar with the huge world of business and marketing, the field of telemarketing is quite dark. Calls that count proved to me that I had a false conception of this area. Indeed, the company showed me another side of telemarketing: business to business (B2B). As a matter of fact, I only knew business to consumer (B2C) telemarketing, which comes in the form of telephone advertising from companies who call you when you come back home after work to sell you things you absolutely don’t need, and which make you furious because you ran to answer the phone. B2B is a similar sort of telecommunication, but companies only call other companies to promote their services or product. And Calls that count uses a method completely different from which used by B2C companies and most B2B firms. The particularity of Calls That Count ltd Actually, the firm wants to present a completely different view of telemarketing. I had the possibility to attend a meeting at the Innovation networking event in Paignton where a presentation of the company took place. Here they pulled down all stereotypes of this sometimes misunderstood activity. I discovered that Calls That Count was in fact the opposite of the classic telemarketing firm which just tries to target the highest amount of potential clients with a huge number of short and low quality calls. Conversely, they only hire business experts who call well targeted contacts in proper conditions so the objective is to have a pleasant, professional discussion. So they lay the emphasis on the quality of their calls, which seems to be obviously more efficient than stressing the quantity of the calls when one sells a product to a firm. My job I worked in a recent installation of the firm (which shows its expansion), in Torquay. Here I transferred the customers’ accounts to another website. I also worked on the firm’s website: for instance, I found interesting articles to provide information to visitors, particularly as concerns specific notions such as B2B (of course), B2B portals, differences between B2B and B2C, diversified points of view about telemarketing, the relation with the media… Then I provided information to Calls That Count concerning their competitors or data companies for example. I also took part in the presentation of the firm during the Innovation network event. I finally created a design for a banner stand for Calls That Count, which is displayed in the main hall of the Torquay’s Innovation centre. What for? In France, I am in the middle of my two years of preparation after my baccalaureate (the equivalent of the A level) to enter then into a business school. I needed to work in England to get a professional and linguistic experience, particularly useful for my entrance exam. But beyond that, I got a real immersion in the corporate world, and contacts with high ranked people in business. Thanks I obviously thank Calls That Count for this training which taught me a lot of useful business notions and marketing tricks, especially Adrian Howard with whom I worked, and Robbie Stepney for his information and Help. Au revoir Rémy |
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Inspirational DocumentaryBusiness life will always throw challenges at you. Anyone involved in running and building a business will testify to that. There’s a whole industry out there that deals with books, tapes, seminars and CD’s offering advice on how to better deal with what comes our way. If we are honest all of us at times get a bit wrapped up with issues which... | Is this a good time to talk?I took a call earlier from a telemarketer calling from let’s just say a very large national company. To be fair, I was a bit surprised. I know for a fact that the organisation spend a fortune on training their people and had hoped that they would have moved with the times in terms of their style and approach on the phone. Bottom line is that... |