A refreshingly different
approach to business to
business telemarketing
approach to business to
business telemarketing
UK Telemarketing :: Sales Appointments :: Leads :: Pipeline Development
Latest News
Member of the Federation of Small Businesses
| Telemarketing in the UK - The Sniper Option. |
|
Here’s a few basic ideas to help you better identify a profile for your potentially most lucrative new customers: Geographically, where do you want your prospects for your telemarketing campaign to be located? You can break this down into Counties, Towns and Postcodes. Are you looking for Companies that only do business with other Companies (B2B) or Companies that only do business with consumers (B2C) or both? What is the most common job title (s) or role (s) of the people that make buying decisions for your particular product or service? Often there may be one particular job title that holds the ultimate decision but don’t forget to think about people within the Company who will be key influencers in that final decision. What types of Companies in terms of industry sectors do you want to target? You may know for example specific SIC codes to narrow your profile. How many employees would your ideal prospect Company have? What turnover band ideally would they fall into? If you are not sure on any of the above your current customer base will give you a good indication of where you need to be concentrating on. |
Blog
Inspirational DocumentaryBusiness life will always throw challenges at you. Anyone involved in running and building a business will testify to that. There’s a whole industry out there that deals with books, tapes, seminars and CD’s offering advice on how to better deal with what comes our way. If we are honest all of us at times get a bit wrapped up with issues which... | Is this a good time to talk?I took a call earlier from a telemarketer calling from let’s just say a very large national company. To be fair, I was a bit surprised. I know for a fact that the organisation spend a fortune on training their people and had hoped that they would have moved with the times in terms of their style and approach on the phone. Bottom line is that... |